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The electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry.2 W8 K# F$ H( d* `+ j/ U. H
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" i! o. |# w/ u0 f" AWhich companies are the electronic cigarette market leaders? 5 T/ j; I+ i0 aHow are the tobacco companies becoming involved in electronic cigarettes?( P/ r0 U5 Q. P; e% x
Why are the tobacco companies becoming involved in electronic cigarette companies? 0 t1 x7 H- I9 y& N* iWhat is the likely future for the e-cig market? ; v4 H6 w4 O! F8 Q/ }- O; I7 a }/ W
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