- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
复制代码
! {% p' k& }( F: n, W7 ~, ?- This digest will give insights into:+ z0 X& O5 k* d( c! v
- Keywords - selection, bidding and management4 r+ N% W& h" L4 D$ }9 ^
- Landing Page - drive final conversion from your paid clicks/ {9 l1 |* l3 \) E* Z- ? ~
- Mobile - tips tailored to mobile paid search
+ q- y6 P! E% r4 y/ T. k# E - Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead; w8 l# o, d4 R' {" G- _
- Testing - most direct method of gaining insights to improve PPC efforts
复制代码 % y/ y) ?, {% D
3 [3 e L! `7 @0 g# ^* u0 y
2 |7 D F! k+ c4 L8 h4 T( k! U8 G9 f: i* T' v1 E. v' e* q
$ h: n% C' t! Q9 f" @2 J4 o
, [! l5 g) P3 w6 W
! P. k1 m; g7 m, M+ c" x% ~5 F5 l |