- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
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- Keywords - selection, bidding and management4 r+ N% W& h" L4 D$ }9 ^
- Landing Page - drive final conversion from your paid clicks/ {9 l1 |* l3 \) E* Z- ? ~
- Mobile - tips tailored to mobile paid search
+ q- y6 P! E% r4 y/ T. k# E - Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead; w8 l# o, d4 R' {" G- _
- Testing - most direct method of gaining insights to improve PPC efforts
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发表于 2014-6-5 18:39:07
