Ad Serving Platform: Describes the technology and service that places advertisements on Websites. - F; i, H/ }$ F8 \; c/ q2 ~Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s). : O& t& [$ R" }' B% ~" x8 Y- Z* |4 [) Q# T% d/ G; b
Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.3 e, j9 S2 {2 C7 A' F
$ q- E5 s) s) }9 U& ^
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…$ j; G6 h/ y8 A7 k% `* S
; |; X1 {! [9 c9 V. D' w$ l; ?Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser. ' a: ?! X) I% Y8 ?' I. [ * A4 I! F/ O Q& \Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.7 L, E2 Y6 p0 j( q6 A% b% y$ H
% H# z2 p: z. X. n; H) qClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received. 1 U( g: b( t J5 S- Z2 e" f - A8 N4 u& E: g1 t8 kConversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.) z: U9 k' V$ ^! H
$ J6 \2 C" a5 x/ `* ^2 `# H: k( R
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.& s8 b) G2 M# T3 `, [% h" o3 d
. H$ t; g( N. V, k) aCost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.. @& H! d( m3 o* O/ ]* e0 u! \" }" l
/ ^/ E* F* V% F. e7 d# K# @
Creatives: See “Advertising Materials” definition. 9 v* P9 v E9 Y, |- z+ w8 u/ p/ }+ k# W& c( o- W
eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal. & C( u# w4 q3 |/ k/ s& f " Q b L! A& L9 W* SEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…)./ c$ l. u0 f3 T# p- n: V! g
* Q# u! F2 E" u, K1 G
Footer ad: Is located at the bottom of a web page. % w3 A0 J9 m; w; J# i- G7 j
5 \' } ]* ~0 A3 r( |Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.5 A7 h! A q: V8 |7 q
l% J; Q6 K5 T/ W6 q8 s1 I/ O
Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor. % l6 Y* O0 B( Y6 u5 I % o3 @2 m3 ]2 c+ n% Y4 bImpressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s). 8 n7 [: d M6 i ) o C8 z0 [3 O/ _ W. eIM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request. 5 |4 S9 E3 H' [* X# Z3 a0 g* ?$ @, S3 }6 U$ c) O) r
Insertion Order: Is a written authorization to display advertisement on Website(s). ! O, q1 |" p' S. h6 k" m$ F2 V& G4 a9 ~& z- A4 F3 I
Interstitial ad: Is a full page ad displayed before or after an expected content page) x# g; U, @. R8 X8 G
1 z* e$ ]5 E/ yIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). 5 l: j2 p, G8 R( p$ p+ A1 Z) }
$ I. M# n7 o: |$ Y5 l! T: lKeywords: Search terms or phrases targeted by the advertising campaign.. a6 G0 h2 ~( M% z* u1 |9 ] c
+ C; c y) _' @6 A+ q. w- ~( pLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase. ) z' t$ n( l2 _1 D' {- i5 z . Q: h1 D: o' c+ t0 S7 d* \Linking Text: The text that is contained within a link.# h. z$ l0 N6 W! x" s
, r# x a1 g& s2 B
NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250. " ~3 \0 @7 S/ h2 { p3 n" p* w- t$ }: z7 z% EPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.7 \, e' f5 Y& t' R; f3 O7 S
( g" v' d* ?; X
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. % z1 l& S* ?7 O( O M5 G, V, \* K4 I0 H |
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.& f9 b* E* {5 h* [0 k7 L! q
: j3 _$ _4 k4 L. s8 p( ZPop-up: Is an ad displayed on top of the page visited by the surfer. . t6 \; ~ e+ k$ a$ l R0 @ ! m5 E: A1 {4 \, TPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing. q& Y& u9 U4 f* X0 R
4 S% |; I; p. ?
Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website. ; C0 g/ @$ N" \$ k0 P2 P0 |$ H # N/ S, o5 G0 O" M. E! \% pPublisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s). / \0 R0 C9 y" z* {9 e: U: c& y# V" w- O; s7 j" ~5 O X6 @( P
Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot. $ X( a2 n w, w1 Q+ ] r/ W/ A1 _# l . }* v; [6 q# J$ J, b# QRank: How well a particular web page or web site is listed in a search engine or advertising results. H/ d' t1 b+ b' t3 n
7 l1 b* e6 D8 V7 o0 tRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites. # L' F, x6 r) H9 R- D6 w8 \! M( F# d- c- {; Y' T* \$ V
Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent. ( ^+ Z7 |4 |3 m + m+ c ^; X! {1 h' pRevenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…). 6 ]9 O( z3 [5 ?) P$ _9 k5 f " W5 h. r/ D) N# ~Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).+ a' A7 Z7 Z; `- q3 \; v
5 v' k( q8 Z' y" z9 e
Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600. ' _& ]5 c+ I# B% l( W 2 F7 r& Z( C% _5 C; D3 GUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.) ~6 ~; p1 U- d0 p% m# a* M
发表于 2015-10-14 23:26:08
发表于 2015-10-15 18:40:02
发表于 2015-11-13 14:59:23
