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PPV GUIDE [PPV新手入门][28页]3 Y' z2 `# V/ ]0 n- E- m2 ?, R
详细的请下载电子书！
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Newbie Guide
, ~' C' s4 r# ?3 ?PPVPlaybook.com* z( z1 @" L7 S& k
Tracy Shaffer
" i" c# r% d, n) Z: }5 J- uDavid Ford
5 v; S1 A+ z2 [- L+ Q! c% q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; [0 j# x% V ?% a" w1 p$ i8 oGetting Your Mind Right to Start Affiliate Marketing3 d+ C- Z5 U* \ }+ M6 c' ]5 d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 s( _- T4 v- g2 C" H# t) b5 o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 s3 }. q+ ^5 j6 x0 ]6 G7 nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: s4 ]6 G" ]+ Y, T6 d- swith any success, these claims are laughable and far from the truth.
6 Z7 y- j( x% z, j& {6 ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( o$ d5 F$ Y% U; i* H1 Vflow management. The main benefits are the low barrier to entry compared to other businesses, and
& @4 W9 z' T5 Jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
( ^6 V' \( p/ q2 N; _0 M6 D$ ]overhead.
( Q* q3 s b, _The winners in this business are the ones with persistence when nothing works, who know there's+ A f7 m* A+ e( w- L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: q4 i2 f: o* F% J- oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ x, Y" P- s4 s+ k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' f4 @4 T9 x: j. s6 Y% W% r# m3 J
Most of these things happen suddenly and without warning, and they all contribute to the amazing* V* u" V' p+ p
learning experience available to anyone with a few hundred bucks and the ability to open an0 e- k9 l `' D/ }1 w1 H- u
advertising account.1 n8 |2 e/ N6 V) k2 r
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 h& I4 A. K: [9 Y ^" d* ^( ~& C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& h9 ~& A; z- c1 k; w$ vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 N% i" s8 `0 p3 Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# \1 s& f4 H: ]/ }; qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 v. A3 K" G3 q/ Z. }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 w7 B: Q* x/ b- q, `4 N
started building.
3 h! L' ~# E0 T! I7 UThings you need to get started:( D& g+ @ N, i0 C' t: i8 X1 c& ?8 Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 M- c9 H5 Y0 d3 [9 M
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 u4 N8 i Z; |; B5 A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 S2 x; x7 |8 O; f- e5 t2 h Z% s4 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 w' w9 P$ C/ D% f1 B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. l% K4 A6 q& ]4 f3 f" Twith PPV.
7 c2 Q" L3 V' D& Y* \/ j$ {% oBasic Getting Started Definitions
% \: l1 S6 J. E3 O2 b9 ?; BAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# I; a! n1 e% D7 w9 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% M5 j4 J( B: v9 P9 k6 n/ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 o% v7 U" w' a+ otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; [3 i4 H6 o: J1 o5 Y; @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ r6 ~* n7 c- x
receives a commission on that product. An example would be the Amazon.com Associates program,0 F J4 K- F% h @$ d
Comission Junction or Clickbank.. ]- u: X9 N8 n' C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! r! M0 H' S/ i% b$ f; z: ^an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 }# } {% h2 I$ | k# [: Dbuying a product. An example would be Ads4Dough or Neverblue./ l# B1 Q) F) V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 ^ g3 ~3 \2 I
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 k4 T; O( X: G5 A# trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* o) H- A9 Q8 N* d7 g& x( l9 Q. |
right from the start can really help you., _$ S' X" ?5 s6 q6 r
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' D. X9 X. C6 i) r/ n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 j3 d3 `2 t5 `/ _7 k4 Dview, starting anywhere from .01 or .015.5 d/ T8 e; j0 u* W" w
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ ~. \/ o% F$ |companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 C- x N) q0 e3 g
MediaTraffic, and AdOn Network.( @' q }- L: ?. r1 Y+ u+ D
Don't popups get blocked by pop blocker software?
6 L5 o% x$ g- t) u* o# u/ sNo. Popups are served in a new browser window as if the visitor had opened the new window
3 a8 Z9 i$ j3 \$ jthemselves., [( f) q) B, T1 M
How many popups get served to the visitor?
- P3 t" e7 b; Z# J/ V0 |The number of popups served varies depending on the PPV network. Some pop more frequently2 x5 C3 c) F+ P5 `" ^
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! G! Q% X+ d0 |serving this kind of advertising, so they have to toe the line between keeping their software1 g3 ^& C& o8 Y9 _2 |5 A
downloaded and still making a profit.
% u( ?" X, u& A+ k) f2 o t% ` ~8 ?Isn't this type of software bad? Why would anyone keep it on their computer?3 m' }# N# I( E2 ?" t- d9 s
No, this type of software doesn't harm the user's computer.
8 n& z3 E4 p0 D, C2 cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 X/ I# D; }( n9 k- }3 s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# g8 g- Q! h) D, s) nthat they can continue to have access to the incentive.8 B& G/ u" o& e) U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" Z2 y( S9 [8 i, p6 t: M2 T1 k
How to Get Accepted into a CPA Network
" g1 P3 f- B5 y/ _, B. U7 [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: l, k4 Q( f+ @, @9 }; A4 Z1 `to start looking for networks is Offervault which lists offers and lets you compare payouts across
: @- t6 G; }' f% P* K+ M& g- j' `different networks.
) N& I* C1 u) jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ P; r X! i9 S7 F2 d% \* l9 ?1 {application and be as specific as possible about your promotion methods. Usually some time after- b! W0 y U4 \8 l
receiving your application, the company will call to interview you. The phone interview is a critical# X7 d; W& a' C
part of the application process, and most networks will deny your application outright if they can't get$ D9 L2 O% |+ P6 O, @/ _
you on the phone." S' M9 ^9 }/ o
Often, the person who does your phone interview will actually become your affiliate manager after0 M7 w+ d; E! A" N
you get accepted, so it's a good time to put your best food forward.; c- C' I/ e% K: a7 X8 J4 p+ K G
You might not relish at the idea of someone grilling you about your internet marketing methods over
: ~ P/ P; L. K9 v2 U0 r$ Q: q" Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) V4 i( ]* A9 n, [# x8 }What methods do you use to market offers?. S6 w1 Q* J4 Q6 R1 ]" {) m
Do you already have a website you will be using?
7 i1 Z( t& M0 JHow much is your advertising budget?
# z, N& A; a H8 h4 N4 O; a SWhat other networks are you a member of?5 M/ _3 J: e1 I* T6 {
Who are your affiliate managers at these networks?
6 ?' l( H5 b5 j$ WDo you use social media (Facebook, twitter, etc.) to market offers?& ~% K. X0 r0 B; J
How much traffic can you drive?
) Z( u, {$ N4 ^7 h! YDo you have a personal recommendation from anyone who is already a member?
5 |- L. d+ e2 COnce you provide satisfactory answers to these questions, the network will approve or deny your: t) g( U0 e5 f8 }- Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
" G Q6 L& \+ f: mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 V) i$ E. g( Z6 c$ v6 Nfor the network can be helpful. g) i0 q$ ?0 L2 a! p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ e0 }+ v/ z1 k% n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
Z& b0 k) V7 A3 Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 l3 a% O j4 L5 M/ O. ]people can open a lot of doors as far as networks are concerned.
3 M% y1 j! r/ Z+ Q {After You Join a CPA Network
8 q! w& p/ r* y' }8 ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 Q" m7 B# G' | S; ~; pand make an attempt to get to know them a little bit.6 I3 {- ]. B E. ^7 k" f0 p; u% G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 f, Q; L# L) i& Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 e/ E" R6 `0 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 Q" G$ P0 `$ _* m5 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! K: X- F1 ~* Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 i) {2 `1 Z; V9 M: W3 Q+ ]
email.
+ m+ A/ _6 _0 f. EFor more helpful info about dealing with affiliate managers, check out:( d( ]5 q9 ~! }6 a$ ?$ O4 t
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. Z9 e: W) @6 ^3 T# K, y7 Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/2 k3 f1 ~- ^! L1 `7 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 a1 S b+ V. v9 {; X' C# ESet Up Web Hosting
# l& `" H+ x" H9 W! `( s( P( BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 ]0 X( G* m5 A* aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared: K. g. M* E, L, j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with k, e q: P2 x
whoever else is on the same server as you.
2 _, n2 D6 A2 O8 lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 C: W% I3 c7 M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! u! G; @8 A! P# ~- U* r( h* bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( g* K' e1 T' @5 E% Y* WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* G( {+ P5 N1 x+ t) a8 e' Chouse full of roommates (hosting customers).
8 K; j" N2 R# G# w/ n# y' }- O! {In shared hosting, this is like having roommates where everyone has no specific designated area inside
( _8 e: `; w5 g. a# Othe fridge where they are supposed to put their food. Everyone just jams their food in however it will- E( L: u: z: L8 W% F/ }
fit.& ^! O# Q& y+ V( Z& d3 P2 i5 u* L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! y5 d$ j% @+ B5 a, C; ^* zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 _) m- f) S& A# p' B Y
their food. Everyone else's food in the house has less space to take advantage of.- F4 }% ]/ @; z5 S; R% p2 b; Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 a- g* W t+ x6 C+ y! Vany type of hosting this is a bad thing, and especially while running PPV traffic.
5 \( e3 a- ~' Z; ^" b& q0 SIn the case of a virtual private server (VPS), everyone in the house has their own designated space! R# n) s: @$ y* z' y
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 v+ o0 `$ Y3 dpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 A- l# j9 c( n+ c2 G' NA dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 d6 ]6 S0 x: h- ^5 qbelong to you and no one else can use up those resources. This makes it possible to serve much more
' l' Q+ S o9 _1 u- \, v/ _traffic, faster.2 d+ R# ?8 V$ p. v" |& {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
K) P$ s& r1 _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& G: g4 M% i; n) }
here:$ ~7 J7 {- B# x) S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. V t; `; ]: vVPS&highlight=hosting
( L3 d- M! @; c0 a M% q' BDedicated-Hosting-vs Shared-Hosting- K8 u1 l8 R4 L' A
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ K( ^- f8 r! W5 p; ]' W4 yHosting...Your-thoughts
4 W! p6 Y @% o' [* A+ ?0 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* [, [' @6 s6 x) ?' N
Hosting Providers for PPV
; K* M7 X/ [( W' D. U7 pBeyond Hosting
* ]1 p# \+ W& c3 H( Qhttp://beyondhosting.net/
) M8 y: Q8 u% M3 {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( @' R G' F8 A- c; `3 w1 @2 ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) w2 K; h9 `) M1 I1 Edirect linking with PPV. Also, these guys provide great support.
& P: f5 W! s$ S1 M" P4 A" l* ?5 GProsper202 Optimized Hosting+ `8 g+ l, |2 \! K
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 G! B3 n/ @* R3 I( d9 {, A# LCPVLab Optimized Hosting' P4 g+ K! {) G% _
http://beyondhosting.net/CPVLab-Hosting/
7 {1 r7 a! ]8 ^& K: Z" E FDomain Names for PPV
( P6 {$ T* H9 L. c1 M0 o* bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ p. [ x5 h! N% |, E
where you're going to host your tracking software and your landing pages if you decide to make them.
" x! U4 ?( }/ u: sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
z/ s3 o. I6 S3 Ybland one is fine to start with, to host both your landing pages and tracking software. The .com,+ o6 j# |% u9 v" O1 z) O8 x a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 Y5 ]2 u+ \% v5 a; nterm or build a whole website.& w7 R/ i7 U9 k" i" Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 B; ]' R8 U! W- P7 c4 p7 z7 f! ltracking software on your domain. This is really important, because it is necessary to track your" P7 _" a! o9 P0 o) A9 @% a
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ A7 ^: V5 Y8 p) ?9 R9 Ftracking, it is impossible to know what is working and what isn't.
# O/ z$ ^9 D3 U- @: X4 }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 x/ L w ~2 z7 \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" Y# P/ c% B" ^/ L: i+ fProsper2027 q! w( M* w, Z. p. x
http://prosper.tracking202.com/apps/+ B$ w1 B: J% J7 s p, T" @
CPV Lab' D2 B7 k' i4 v
http://cpvlab.com/5 w2 I: t- r: B
CPVLab Help Videos+ t+ g' P @0 {" a D1 Q6 P
http://ppvlab.com/oweiw/oiurw/vdm.htm$ Z9 U7 E0 A. W1 ]7 c3 E7 h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) m0 R9 p, Z+ x' o5 cindustry standard.
* T( R1 b5 u/ u G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 u y. } i0 q- f2 oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 n) [2 L" s+ D1 y( O' d2 igood support if you have problems with your installation.
, y3 @% n: A) n3 C8 e* @8 w6 ?Tracking 202
4 v7 B. t% r2 \/ w& {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' W4 V! J/ c1 z4 e% I. wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ w) F% R" G$ W+ Y! o5 ?
area.+ t5 x0 M# h# l- y# O: g
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 Y% K+ Z B' ^2 y4 `
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
l# p1 R/ {. X4 C& l6 r3 N4 Minterface, and their hosting.
% ~/ s/ j7 p- U: M8 K5 mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ d8 h! l2 i' n7 b: V3 Sand targets which you are bidding on. Leaving this up to chance in order to save money could1 P5 t: f( B7 }* o, u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' c4 U- |; \7 b w! o5 v9 ]) F
were using.
) c, n' u- O; |1 e6 f. ?8 g! E5 ~/ QChoose An Offer# \# b, {- V$ z: |9 I
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& z/ [/ s/ Q* ?/ @8 c( y7 PLesson on Offer Selection. B A5 a5 a. f. y7 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; @7 u, `3 ^' J' h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 s3 Z9 ~4 C1 E: X5 x1 H
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 J' ^2 q& q% x9 A" F, d& F7 I
LeadImpact as the traffic source./ h, I; {9 D+ N- l
Now the best way to learn how to put all of this together is to just get started. For some variation in/ A' Y6 _% u& s5 B$ b9 l
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 v& W) E7 y7 S" }" X( s% c5 gcampaign.
/ U9 e6 d. T0 Y; J4 GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 ~0 ^( [" F& n: e; Q; e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 A/ z( E9 f( A& E* R* m$ R
that all traffic is accepted.
- g* ^# ] ]+ xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* |( A {. N( lThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; r: o6 m. C7 Nget creatives like banners or images specifically for the offer.
, |9 R. |; E: X8 t- `) ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 _7 i" f7 F5 k; K+ _( g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( t% z1 B4 `0 y5 q0 Y# ?track my keywords. Without doing this, it isn't possible to see what's converting.
$ x1 H0 d4 I: b% h) s% M# b, HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 Y- V+ k1 z; h d( K. z( s. T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ P. r7 \! h r: W1 v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
_) a: \6 E, Y) r2 b( j; ]5 E; Nbottom of the page:
' O% I4 N) s/ w. J$ A8 bNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 A v. d4 [$ Q+ ]
Click on the offer → pixels → Add a new pixel and this comes up:. C- h, v5 V2 K; _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 M. m3 r3 J1 H- J6 r0 z- D9 \
from your software into the box that says 'Enter URL of image to load'., O* E2 A8 z( m& H2 z/ M; K
Once you do this, it should look like this:, h4 Z! O3 F; Y' U0 W' g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' }7 N6 |% G; @2 d- {# f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: b! B( O k/ H8 M0 a r: C& D f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; d6 t; t5 M7 W' c
Prosper or CPVLab.
8 x0 w7 ]3 g0 T, i( q Z9 X
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