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PPV GUIDE [PPV新手入门][28页] r* `7 N ~" G+ q8 b6 Y
详细的请下载电子书！4 u+ d* U8 k# o3 |/ q0 U5 e% ?! m( C
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6 M9 v: I' S; O% }6 P* K' H0 X. K
Newbie Guide
" k4 K9 q/ X# U' u- kPPVPlaybook.com
1 M: y# _ n$ T; k: q" B3 b" vTracy Shaffer
- O) e7 `6 y+ ?7 fDavid Ford
# G* ^: _! C( q& K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! r$ ^& A6 k) h$ x$ IGetting Your Mind Right to Start Affiliate Marketing
P5 H4 y) h8 {/ p# OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% y8 F' @4 z+ ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. l0 [$ N+ _; T9 ?; uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# J' H% V" T7 Q9 B2 N- a/ }6 A5 Uwith any success, these claims are laughable and far from the truth.+ Q0 b/ R8 D5 s& q7 f: o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 B! d& s! }, g5 Q( W/ G. O4 ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ Z5 h1 p* v: U. o) x; i. K
the ability for a marketer to be a one person shop and make an incredible amount of money with low& j$ Z& \" x& o
overhead., \9 Z3 V* k) ~1 E* h1 P
The winners in this business are the ones with persistence when nothing works, who know there's
; V% t% S" u4 D; E2 R/ Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) M+ [& e; M, d- r& b/ g& NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 r3 I |( T. b L0 k! Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
\! y& C$ ?2 _! l2 `( T; yMost of these things happen suddenly and without warning, and they all contribute to the amazing
: f3 D: {! P0 D. n! p4 Elearning experience available to anyone with a few hundred bucks and the ability to open an
" Q7 {' ~/ H1 r. v5 [& F1 d }0 ?advertising account.% c0 ^& K3 S) w# l# a2 V3 l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; o4 i8 ?( R; n+ i, j$ c9 Hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! y# l( v' m( O0 P
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 d5 l8 J9 `% P7 d+ utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; z' j$ s5 ?6 A2 v, m- o! ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 W5 }8 {" l O/ W5 Z! Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
- J8 F0 O! Z5 K6 }1 Qstarted building.
1 V1 [8 ]% n0 eThings you need to get started:; t6 A5 C# ] f7 U: q/ x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" ~5 h6 ]) g; _- V2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 ^# ~$ C. ?/ T4 z0 W) W+ `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( O/ N! t2 a5 A2 I) A K' t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, h# x) R$ ^: C# u7 tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! {( S8 x/ ]* @( Z; |4 G# J; W
with PPV., y; _% M5 O" [% v; X+ R( u
Basic Getting Started Definitions8 J" z6 o9 n+ [, }$ H
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* e5 R; m4 C" k5 R W( Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( S3 A6 h! `6 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; D c3 o: I5 q' ]* a2 q# x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 M5 h6 z7 [3 O2 e# Q6 x8 L) lCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate ]8 u# g6 _( [6 ~8 A
receives a commission on that product. An example would be the Amazon.com Associates program,- U5 y7 b Z. ^/ I1 i# U7 x
Comission Junction or Clickbank.
# \- H: {3 l# d: O% `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 M) Q. y- y* A8 y+ W" h" S* D
an action like filling out a form, submitting their email address, signing up for a service or sometimes: t/ E2 x# o2 W# o& X$ m
buying a product. An example would be Ads4Dough or Neverblue.& @& l O: z5 T$ E2 o; i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( ~+ b( M7 O& i" t) n7 e1 Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: {4 c$ @* F- U$ K8 a( p! I, G- Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 Y% @. j9 ^4 n+ z- X% Y5 C" Qright from the start can really help you.9 J: p, H6 h; p) O% l& T6 ^8 h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served n: |6 C* y% u6 D0 F" E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% m# L% v8 \4 {' `. Q+ v5 ]: D
view, starting anywhere from .01 or .015.3 o( t* E& a; M' \$ c' e& q+ \8 v
In order to use this type of internet traffic, the affiliate can sign up with a number of different' c6 H- M3 ]" U- D2 e: c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% M* {1 k7 A) Q7 q/ UMediaTraffic, and AdOn Network.
8 K! N7 `# o! @" E5 q! t' QDon't popups get blocked by pop blocker software?, r& j. f* r5 y
No. Popups are served in a new browser window as if the visitor had opened the new window- D$ R4 q \7 s: ?6 y7 X0 O
themselves.
8 `: O2 Y# C; A. p0 ?$ O9 ~; e$ VHow many popups get served to the visitor?
B9 h" [0 p& z4 H& X! @The number of popups served varies depending on the PPV network. Some pop more frequently3 p- n* B1 g/ s/ M* t' c; B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( s$ i |. ~" R/ T: U' K
serving this kind of advertising, so they have to toe the line between keeping their software5 Y( s1 ?$ Z3 A
downloaded and still making a profit.: z; c/ E0 n0 T- u3 |% B
Isn't this type of software bad? Why would anyone keep it on their computer?$ x( m8 E' H- w# M" i1 P) _7 z
No, this type of software doesn't harm the user's computer.4 i- \1 Y2 A/ i+ J+ o; ?; E% `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- s# a( o& f' T8 T5 ? M" P7 _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! D/ b& Y& Z( \4 w* u
that they can continue to have access to the incentive.
# j5 q1 a- [/ Y M) m" f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 |% T/ T& t+ v' z* |' j+ MHow to Get Accepted into a CPA Network' N) }. C4 c2 q! f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ x* n l: @' O* l% S4 q$ Fto start looking for networks is Offervault which lists offers and lets you compare payouts across
# E+ r, o1 A. f/ v* \/ t. y6 Q+ bdifferent networks., h: v* S3 S# f7 T/ V9 t5 z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)) U- z1 { W2 T+ W
application and be as specific as possible about your promotion methods. Usually some time after* {) A4 b/ y9 Z4 n
receiving your application, the company will call to interview you. The phone interview is a critical* r: f1 C2 I- L0 n/ d
part of the application process, and most networks will deny your application outright if they can't get# |8 |3 B. s3 d( q) M% g
you on the phone.
/ P2 O4 T2 [6 e$ mOften, the person who does your phone interview will actually become your affiliate manager after
( H! D1 q3 x" m3 ?9 @. d1 uyou get accepted, so it's a good time to put your best food forward.
. B+ i' I* G7 R' z4 EYou might not relish at the idea of someone grilling you about your internet marketing methods over+ B5 A- x; C0 h) y$ @5 |7 V% u7 `
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 ~) P7 Z I0 e9 e# a$ d0 M
What methods do you use to market offers?
! K- S+ d* y8 hDo you already have a website you will be using?
0 M H' O: ]7 O: OHow much is your advertising budget?
8 ~8 f# R6 v. b ? ?# QWhat other networks are you a member of?
. _6 G M/ w$ v: C( z0 O, a/ qWho are your affiliate managers at these networks?
, y' j) u, F+ m X( b& ^: TDo you use social media (Facebook, twitter, etc.) to market offers?
! @7 w1 o W! x% mHow much traffic can you drive?
0 F$ M9 a: @! c$ o* zDo you have a personal recommendation from anyone who is already a member?% ^0 W& b, B/ z/ Y1 J" m$ I
Once you provide satisfactory answers to these questions, the network will approve or deny your2 U0 Z5 K$ T4 J$ p
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ E2 `4 j6 u; F1 v8 u5 E! Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* o" u( D% [& ~ d4 J) `5 M: q$ nfor the network can be helpful.
. p. Y0 e- M* ~: }" L" G) PTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; T# t) K$ P4 r6 Z! P: l( p& _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( {2 d! w) W5 a( x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, i( W; C3 n# d, r: _6 f, tpeople can open a lot of doors as far as networks are concerned.
9 C" @5 n2 K0 v$ R0 _6 w- @After You Join a CPA Network$ N' q- C. Y) K
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! I4 b9 T5 ]: H
and make an attempt to get to know them a little bit.
' b: _% V+ k* M4 b. k9 NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 V2 f" Z" _9 f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 b# N: w9 Q. j; Z& a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. a! x9 t! s3 Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout `! [: Y9 t! r0 U5 s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ h+ T! h O3 ?+ s( e4 E
email.
0 j8 d+ _4 I8 E9 q4 z( ^+ JFor more helpful info about dealing with affiliate managers, check out:) X* A, c1 v" Q V: T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# N9 c$ i. D7 X) Z) h4 }) Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
" ~5 K# Q7 z- x* j9 I4 i, q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ Q/ |7 N4 t0 t8 ~
Set Up Web Hosting
& M& X. Z# Y; H$ }: Z% aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ F; u! s; V$ V% W C' Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( M6 P: E" a9 E2 J1 d0 a2 Q% S+ mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. C5 h) l& a- O7 pwhoever else is on the same server as you.
* v( m# Z: @: i$ hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( C( C6 C+ s+ l( eenough that the visitor can't close the window before your pop up is even shown. You have about 3
' e K' _* m! m) u! v3 d4 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. n6 H. N& ? Z6 S) K0 CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' S6 J2 \" F! R) K
house full of roommates (hosting customers).
8 E6 x% M' m$ TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: i- P7 c2 y, ?; T3 O+ f/ Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ \2 ~5 H a2 F9 w3 ^, Ffit.
C, l- c+ r6 v* t5 GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% h9 Z1 H. R$ J+ Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
r" o5 V6 i8 vtheir food. Everyone else's food in the house has less space to take advantage of.( w5 d+ ?/ N4 \3 O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 B; ?; `7 K- j! d) oany type of hosting this is a bad thing, and especially while running PPV traffic.
: N. v+ I- _8 B$ K0 mIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' [. b6 j$ Z- L& Q/ }2 Y, {# i6 Tinside the fridge to put their food, and other roommates can't come into that space. The server is
7 s5 G6 |, K E/ hpartitioned, so that each customer can only use a specific amount of resources at any given time.% O7 @7 d4 b- ]) T+ ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 I6 g6 ~3 h! q& j& r& z2 ?belong to you and no one else can use up those resources. This makes it possible to serve much more3 l6 |1 n, g* m4 O; F* d l8 E5 |! f
traffic, faster.+ Q# y9 p% b; A5 r* Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' f$ [' T& P+ ]7 O$ b1 D% l/ ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* k& ^$ D6 e0 v; ~here:* X4 j2 k0 G$ k; L& @2 ?7 R' m M9 P) a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" s4 x: i' H4 n: x- k3 zVPS&highlight=hosting
8 l5 J# } a& V) b# gDedicated-Hosting-vs Shared-Hosting
# J; d) z, m) C3 Q8 w( @! Zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 N+ p* g3 Q3 @% n w/ w# YHosting...Your-thoughts5 F* O. d5 K1 V f% K& o0 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 N- U; v; b0 Z- e8 eHosting Providers for PPV
0 S, e6 B/ f8 @- r( ]9 [' RBeyond Hosting
S) d* y- \3 L) Y: Zhttp://beyondhosting.net/* h: J) P9 u/ w( x8 z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- W c9 e9 i3 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ N F7 D, R" X; P
direct linking with PPV. Also, these guys provide great support.
d0 H! m! W3 T" g+ X$ [+ CProsper202 Optimized Hosting$ n& g6 x/ i6 D; m1 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* m- d; H( T8 k3 I4 s s( A8 oCPVLab Optimized Hosting
" \8 M. e( I& l) R+ p9 p( Thttp://beyondhosting.net/CPVLab-Hosting/
( \# f; k+ z. A0 r) j" m" W( H- UDomain Names for PPV
: r' J2 W+ f1 h$ G3 W9 aOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 d# \' ]1 U* L5 c
where you're going to host your tracking software and your landing pages if you decide to make them.# s5 p, {- {# o
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- L8 _" q* M# \/ s5 y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. b4 X0 y* y8 W7 L. V3 v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ ~( J4 F+ {& J
term or build a whole website.
, V2 c! Z- @* m$ p3 U6 l3 K- RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; J R; U, \ i4 e8 f' H
tracking software on your domain. This is really important, because it is necessary to track your
6 X, N5 d4 y6 J6 S$ [7 kconversions down to keyword level so that you can optimize your campaigns. Without proper& e/ {( `; N% d- R; ]
tracking, it is impossible to know what is working and what isn't.
9 _' J1 P4 w! ?* n9 KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! j2 n' `# a% ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. H" I r9 d- H5 P! wProsper202
) h% F9 j- t' ]0 Y8 Thttp://prosper.tracking202.com/apps/
2 Z+ H: F. X3 a# s- V" [% R/ L; jCPV Lab8 p2 {1 r& S8 ~, U5 n
http://cpvlab.com/
" Z. a1 S4 b/ M% SCPVLab Help Videos
( r: t$ S) T3 |8 u* D6 ^+ ehttp://ppvlab.com/oweiw/oiurw/vdm.htm- v) [, l2 {# k6 s' b W: m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) I+ z' Y; V) ?/ L Q Qindustry standard.% Q5 N) Y2 Q+ W# F* i/ x# k+ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 n, | g5 q! t4 E# b2 P" n7 B4 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, L/ Q9 I" q8 k) jgood support if you have problems with your installation.2 R( E. q, y( t# e. J
Tracking 202
% @" i. S8 l) g R% {! _1 ]Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 g) |( @- o- a( D" c8 ^$ C& Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 j9 J8 R: C+ V7 {/ p
area.: B4 J+ d6 x1 Z x
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! N$ I" ^* f9 T9 X) A+ Z/ yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 {$ q0 Z# Y* C& z. B5 z( l
interface, and their hosting., w4 A9 G& C, R. C$ C5 f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* H: {$ @8 U) {( Qand targets which you are bidding on. Leaving this up to chance in order to save money could; r: k8 f& K% }" q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you( b! V# P6 d, |+ g9 _
were using.+ U, J3 L# z; |% P/ s
Choose An Offer( U9 O! a* a, I% G( u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* W) K0 P* H9 M* b+ P+ R
Lesson on Offer Selection
6 K6 |$ c) u o7 F$ Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ A! l" |8 ]- Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) S. G7 M6 G; Z* H1 p8 \& K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" _1 c0 \, g( ~1 cLeadImpact as the traffic source.' k/ g) g4 x' P
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 c, n. u) ~8 k" O9 _8 Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 u) q* k$ t+ [. O# y$ n2 `campaign.
V/ e, p+ A) i* sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 N: N8 s. q" q9 x9 O3 [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. t I5 i) j2 X% Y6 ^) Z# zthat all traffic is accepted.8 z, M7 R; D- q7 r5 Z; |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
P/ w* M: ^" J/ V6 gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- v5 | `$ m. ~' xget creatives like banners or images specifically for the offer.
2 x( _. A% s. q$ n1 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! x+ Q/ u5 b5 C3 p' L4 }) w1 M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% i' n9 C1 m8 P% I, J
track my keywords. Without doing this, it isn't possible to see what's converting.4 e' }) E7 u+ V" `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& w4 w" g4 w8 f9 d' {+ U8 f, c+ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, I* W/ |, L# [# n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) x4 I2 j0 |, Q0 |1 O3 d* u" y8 ~4 x
bottom of the page:
4 x! S9 ?5 h9 ~: J {, zNext, I have to cut and paste this pixel into my offer at Ads4Dough.2 L: g4 L2 Z& W* P3 x6 l( D7 {
Click on the offer → pixels → Add a new pixel and this comes up:$ C) t% B. o) r0 ?% ~* P% K0 o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* d" ~4 v0 i* o% q- Afrom your software into the box that says 'Enter URL of image to load'.; G; [ T' V; o$ a% z* X0 ^+ @+ S
Once you do this, it should look like this:
' @ V; w8 b$ s4 a- V) }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ @9 c4 K8 }. P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 y8 j; ]. H; e: I! m' z: X
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 T, M$ m0 }) z4 V5 jProsper or CPVLab./ P2 g# o V6 H. G. ~
) _* Z( M* n B* ]" Z5 J8 Z1 z' z$ t |
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